{"id":52415,"date":"2025-09-29T08:15:40","year":"2025","link":"https:\/\/rigasveseliba.lv\/lv\/aktualitates\/rigas-veselibas-centrs-2025-gada-latvijas-zimolu-topa-3-vieta-kategorija-cilvecigakais-zimols\/","type":"aktualitates","slug":"rigas-veselibas-centrs-2025-gada-latvijas-zimolu-topa-3-vieta-kategorija-cilvecigakais-zimols","featured_image":"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/10\/3vieta.jpg","title":"R\u012bgas vesel\u012bbas centrs \u2013 2025. gada Latvijas z\u012bmolu top\u0101 3. viet\u0101 kategorij\u0101 \u201cCilv\u0113c\u012bg\u0101kais z\u012bmols\u201d","content":"<p>Kop\u0161 2019. gada <a href=\"https:\/\/balticbrands.eu\/\" target=\"_blank\" rel=\"noopener\"><em>Baltic Brand Forum<\/em><\/a> godina Baltijas re\u0123iona lab\u0101kos z\u012bmolus da\u017e\u0101d\u0101s kategorij\u0101s \u2014 piem\u0113ram, \u201cm\u012bl\u0113t\u0101kie\u201d, \u201cza\u013c\u0101kie\u201d, \u201ccilv\u0113cisk\u0101kie\u201d, &#8220;strauk\u0101k augo\u0161ie&#8221; u.\u202fc.\u00a0<br data-start=\"198\" data-end=\"201\" data-is-only-node=\"\" \/>Rezult\u0101ti balst\u0101s uz pla\u0161u \u201cBrand Capital\u201d p\u0113t\u012bjumu, kur\u0101 tiek aptauj\u0101ti iedz\u012bvot\u0101ji par z\u012bmolu attieksmi un izv\u0113li, k\u0101 ar\u012b sniegts papildu anal\u012btiskais konteksts par auditoriju, mediju lieto\u0161anu un tendenc\u0113m re\u0123ion\u0101. \u0160ogad p\u0113t\u012bjum\u0101 apkopoti dati par 660 z\u012bmoliem, aptauj\u0101jot vair\u0101k nek\u0101 3000 Baltijas valstu iedz\u012bvot\u0101ju.<\/p>\n<h3 style=\"text-align: center;\"><strong>Nomin\u0101cij\u0101 &#8220;Cilv\u0113c\u012bg\u0101kais z\u012bmols&#8221; R\u012bgas vesel\u012bbas centrs ie\u0146\u0113mis tre\u0161o vietu Latvij\u0101, <\/strong>l\u012bdera poz\u012bcijas nododot &#8220;Swedbank&#8221;.<\/h3>\n<p>Baltijas valstu laure\u0101ti tika pazi\u0146oti 26. septembr\u012b Vi\u013c\u0146\u0101, kur norisin\u0101j\u0101s <em>Baltic Brand Forum 2025<\/em>. \u0160\u012b gada foruma t\u0113ma \u2013 \u201cZ\u012bmolu mijiedarb\u012bba ar kult\u016bru\u201d \u2013 kas analiz\u0113ja, k\u0101 z\u012bmoli k\u013c\u016bst par sabiedr\u012bbas v\u0113rt\u012bbu un ikdienas paradumu veidot\u0101jiem.<\/p>\n<p>\u201cBrand Capital p\u0113t\u012bjums ir noz\u012bm\u012bgs ne tikai ar t\u0101 apjomu un datiem, bet ar iesp\u0113ju par\u0101d\u012bt, k\u0101 z\u012bmoli att\u012bst\u0101s un main\u0101s l\u012bdzi laikam. Ir patiesi iedvesmojo\u0161i redz\u0113t, ka katru gadu jau ierastaj\u0101s kategorij\u0101s par\u0101d\u0101s arvien jauni uz\u0146\u0113mumi \u2013 tas noz\u012bm\u0113, ka z\u012bmoli aizvien akt\u012bv\u0101k dom\u0101 par savu strat\u0113\u0123iju, attiec\u012bb\u0101m ar pat\u0113r\u0113t\u0101jiem un sabiedr\u012bbu. T\u0101pat \u0161ogad n\u0101kusi kl\u0101t jauna kategorija \u2013 rezon\u0113jo\u0161\u0101kie z\u012bmoli, kas atspogu\u013co aktu\u0101l\u0101k\u0101s tendences un pat\u0113r\u0113t\u0101ju gaidas. Tas viss kop\u0101 padara \u0161o p\u0113t\u012bjumu par b\u016btisku ce\u013cvedi z\u012bmoliem Baltij\u0101,\u201d uzskata Rihards Ginters, <em>Wit Consulting<\/em> strat\u0113\u0123iskais direktors.<\/p>\n<blockquote><p><strong>&#8220;Esam patiesi priec\u012bgi un pateic\u012bgi ikvienam no aptaujas dal\u012bbniekiem, kuri paman\u012bju\u0161i un nov\u0113rt\u0113ju\u0161i R\u012bgas vesel\u012bbas centra darbu un centienus maksim\u0101li vienk\u0101r\u0161i, saprotami un pieejami sazin\u0101ties un st\u0101st\u012bt par m\u016bsu pied\u0101v\u0101tajiem \u0101rstniec\u012bbas pakalpojumiem. Ne velti ap 120 000 pacienti ik gadu izv\u0113las pakalpojumus k\u0101d\u0101 no m\u016bsu fili\u0101l\u0113m \u2013 Bolder\u0101j\u0101, I\u013c\u0123uciem\u0101, Imant\u0101, \u0136engarag\u0101, Tor\u0146akaln\u0101 vai Ziepniekkaln\u0101. &#8220;M\u0113s esam Jums tuv\u0101k&#8221; \u2013 t\u0101 jau 11 gadus skan R\u012bgas vesel\u012bbas centra moto, un t\u0101 m\u0113s cen\u0161amies ar\u012b veidot sazi\u0146u ar saviem pacientiem&#8221;, uzsver R\u012bgas vesel\u012bbas centra valdes priek\u0161s\u0113d\u0113t\u0101ja Skaidr\u012bte Vasaraudze.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-52415 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1-1-300x300.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1-1-1024x1024.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1-1-150x150.jpg 150w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1-1.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/2-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/2-300x300.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/2-1024x1024.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/2-150x150.jpg 150w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/2.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/3-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/3-300x300.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/3-1024x1024.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/3-150x150.jpg 150w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/3.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/9-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/9-300x300.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/9-1024x1024.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/9-150x150.jpg 150w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/9.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/8-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/8-300x300.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/8-1024x1024.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/8-150x150.jpg 150w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/8.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/7-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/7-300x300.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/7-1024x1024.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/7-150x150.jpg 150w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/7.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6-1-300x300.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6-1-1024x1024.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6-1-150x150.jpg 150w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6-1.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/5-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/5-300x300.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/5-1024x1024.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/5-150x150.jpg 150w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/5.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/4-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/4-300x300.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/4-1024x1024.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/4-150x150.jpg 150w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/4.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><em><u>Par Brand Capital<\/u><\/em><\/p>\n<p><em>Brand Capital patlaben ir Baltij\u0101 pla\u0161\u0101kais z\u012bmolu un dz\u012bvesstila p\u0113t\u012bjums. T\u0101 pirms\u0101kumi mekl\u0113jami 2004. gad\u0101 Latvijas Z\u012bmolu topa izveid\u0113, bet kop\u0161 2019. gada p\u0113t\u012bjums tiek veikts ar\u012b Lietuv\u0101 un Igaunij\u0101. Nodro\u0161inot datu reprezentit\u0101ti, p\u0113t\u012bjumu veic Norstat, kas ir viens no liel\u0101kajiem un vado\u0161ajiem tirgus izp\u0113tes datu v\u0101c\u0113jiem Eirop\u0101.<\/em><\/p>\n<p><em>2025.gad\u0101 Brand Capital p\u0113t\u012bjum\u0101 apkopoti dati par 660 z\u012bmoliem, aptauj\u0101jot vair\u0101k nek\u0101 3000 Baltijas valstu iedz\u012bvot\u0101ju, kuri atbild\u0113ja uz 330 jaut\u0101jumiem par dz\u012bvesstilu un papildu jaut\u0101jumiem par attieksmi pret z\u012bmoliem.<\/em><\/p>\n<p><em><u>Par Baltic Brand Forum<\/u><\/em><\/p>\n<p><em>Baltic Brand Forum norisin\u0101s kop\u0161 2019. gada. To organiz\u0113 MAGIC, OMD un Norstat. Foruma cent\u0101lais notikums ir Baltijas valstu iedz\u012bvot\u0101ju iecien\u012bt\u0101ko z\u012bmolu apbalvo\u0161ana da\u017e\u0101d\u0101s kategorij\u0101s, atbilsto\u0161i Brand Capital p\u0113t\u012bjuma datiem.<\/em><\/p>\n","tags":[],"cust_order":"0120250929","acf_order":"1"}