{"id":52076,"date":"2025-08-29T12:00:50","year":"2025","link":"https:\/\/rigasveseliba.lv\/lv\/aktualitates\/rigas-veselibas-centrs-baltic-brand-forum-2025-gada-latvijas-zimolu-topa-finalists-kategorija-cilvecigakais-zimols\/","type":"aktualitates","slug":"rigas-veselibas-centrs-baltic-brand-forum-2025-gada-latvijas-zimolu-topa-finalists-kategorija-cilvecigakais-zimols","featured_image":"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BaneriaBalticBrand.jpg","title":"R\u012bgas vesel\u012bbas centrs \u2013 2025. gada Latvijas z\u012bmolu topa fin\u0101lists kategorij\u0101 &#8220;Cilv\u0113c\u012bg\u0101kais z\u012bmols&#8221;","content":"<p><strong>Ieskandinot gada noz\u012bm\u012bg\u0101ko m\u0101rketinga un z\u012bmolved\u012bbas pas\u0101kumu re\u0123ion\u0101 \u2013 <a href=\"https:\/\/balticbrands.eu\/\" target=\"_blank\" rel=\"noopener\"><em>Baltic Brand Forum<\/em><\/a>, 2025. gada 29.august\u0101 tika atkl\u0101ti Latvijas z\u012bmolu topa fin\u0101listi. Pas\u0101kuma laik\u0101 mediji un nozares p\u0101rst\u0101vji iepazin\u0101s ar\u012b ar jaun\u0101kajiem <em>Brand Capital<\/em> p\u0113t\u012bjuma datiem par to, k\u0101 z\u012bmoli mijiedarbojas ar kult\u016bru. \u0160ogad p\u0113t\u012bjum\u0101 apkopoti dati par 660 z\u012bmoliem, aptauj\u0101jot vair\u0101k nek\u0101 3000 Baltijas valstu iedz\u012bvot\u0101ju.<\/strong><\/p>\n<p>Latvijas z\u012bmolu topa fin\u0101listi (alfab\u0113tisk\u0101 sec\u012bb\u0101):<\/p>\n<ul>\n<li><strong>Strauj\u0101k augo\u0161ie z\u012bmoli<\/strong> \u2013 \u0136ekava, Liepkalni, Maxima, Pure Chocolate, Top!<\/li>\n<li><strong>Za\u013c\u0101kie z\u012bmoli<\/strong> \u2013 Humana, Latvijas Valsts me\u017ei, Madara, Seal, VIVI<\/li>\n<li><strong>Cilv\u0113c\u012bg\u0101kie z\u012bmoli<\/strong> \u2013 MFD, Rimi, R\u012bgas vesel\u012bbas centrs (RVC), Swedbank, Vesel\u012bbas centru apvien\u012bba (VCA)<\/li>\n<li><strong>M\u012bl\u0113t\u0101kie viet\u0113jo ra\u017eot\u0101ju z\u012bmoli<\/strong> \u2013 \u0100da\u017eu \u010dipsi, Ekselence, K\u0101rums, Karlsons, Pols<\/li>\n<li><strong>M\u012bl\u0113t\u0101kie mediju z\u012bmoli<\/strong> \u2013 Delfi, Latvijas Radio, Latvijas Telev\u012bzija, Radio Skonto, TV3<\/li>\n<li><strong>Izdev\u012bg\u0101kie z\u012bmoli<\/strong> \u2013 DEPO, Lidl, Maxima, Pepco, Ryanair<\/li>\n<li><strong>Rezon\u0113jo\u0161\u0101kie z\u012bmoli<\/strong> \u2013 Lidl, LMT, Rimi, Swedbank, Tele2<\/li>\n<li><strong>M\u012bl\u0113t\u0101kie z\u012bmoli<\/strong> \u2013 DEPO, inbox.lv, K\u0101rums, Lidl, LMT, Maxima, Neste, Omniva, Rimi, Swedbank<\/li>\n<\/ul>\n<p>Savuk\u0101rt visu Baltijas valstu laure\u0101ti tiks pazi\u0146oti 26. septembr\u012b Vi\u013c\u0146\u0101, kad norisin\u0101sies <em>Baltic Brand Forum 2025<\/em>. \u0160\u012b gada foruma t\u0113ma \u2013 \u201cZ\u012bmolu mijiedarb\u012bba ar kult\u016bru\u201d \u2013 aicina analiz\u0113t, k\u0101 z\u012bmoli k\u013c\u016bst par sabiedr\u012bbas v\u0113rt\u012bbu un ikdienas paradumu veidot\u0101jiem.<\/p>\n<p>\u201cZ\u012bmoli vairs nav tikai pre\u010du vai pakalpojumu z\u012bmes \u2013 tie k\u013c\u016bst par kult\u016bras da\u013cu. M\u0113s arvien bie\u017e\u0101k redzam, ka z\u012bmoli ietekm\u0113 cilv\u0113ku uzved\u012bbu, identit\u0101ti un sabiedr\u012bbas v\u0113rt\u012bbas, un \u0161\u012b mijiedarb\u012bba k\u013c\u016bst par vienu no svar\u012bg\u0101kajiem faktoriem to att\u012bst\u012bb\u0101. <em>Baltic Brand Forum<\/em> ir vieta, kur par to run\u0101sim ne tikai teor\u0113tiski, bet ar\u012b caur spilgtiem starptautiskiem un Baltijas piem\u0113riem,\u201d uzsver Andris Rub\u012bns, viens no foruma dibin\u0101t\u0101jiem un rekl\u0101mas a\u0123ent\u016bras <em>Magic<\/em> vad\u012bt\u0101js.<\/p>\n<p>Foruma programm\u0101 uzst\u0101sies pasaul\u0113 atpaz\u012bstamu z\u012bmolu p\u0101rst\u0101vji \u2013 LEGO, Heinz, Heineken \u2013, k\u0101 ar\u012b spilgti Baltijas piem\u0113ri: Go Vilnius ar st\u0101stu par \u201cPink Soup Festival\u201d, The Flow, kas p\u0101rv\u0113rt\u0101s no Latvijas anim\u0101cijas filmas par Oskara laure\u0101tu, un Maison Beast, Igaunijas ielu modes z\u012bmols, kas iekarojis \u0145ujorkas un Mil\u0101nas modes skatuves. \u012apa\u0161i gaid\u012bta ir ar\u012b Nika Selega no Ukrainas a\u0123ent\u016bras <em>Bickerstaff.734<\/em>, kas starptautiski atz\u012bta ar drosm\u012bg\u0101m rado\u0161\u0101m kampa\u0146\u0101m, k\u0101 ar\u012b daudzi citi.<\/p>\n<p>T\u0101pat paredz\u0113tas pane\u013cdiskusijas, Baltijas un Ukrainas showcase st\u0101sti, k\u0101 ar\u012b sarunas par aktu\u0101l\u0101kaj\u0101m m\u0101rketinga tendenc\u0113m. Par iedvesmojo\u0161u muzik\u0101lo noska\u0146u par\u016bp\u0113sies Daddy Was A Milkman, bet foruma nosl\u0113gum\u0101 apmekl\u0113t\u0101jus gaid\u012bs \u012bpa\u0161s priek\u0161nesums no Might Delete Later, kura ar\u012b p\u0101rv\u0113rt\u012bs apmekl\u0113t\u0101ju saj\u016btas ori\u0123in\u0101l\u0101 dziesm\u0101 un vakaru nosl\u0113gs ar DJ setu.<\/p>\n<p>\u201cBrand Capital p\u0113t\u012bjums ir noz\u012bm\u012bgs ne tikai ar t\u0101 apjomu un datiem, bet ar iesp\u0113ju par\u0101d\u012bt, k\u0101 z\u012bmoli att\u012bst\u0101s un main\u0101s l\u012bdzi laikam. Ir patiesi iedvesmojo\u0161i redz\u0113t, ka katru gadu jau ierastaj\u0101s kategorij\u0101s par\u0101d\u0101s arvien jauni uz\u0146\u0113mumi \u2013 tas noz\u012bm\u0113, ka z\u012bmoli aizvien akt\u012bv\u0101k dom\u0101 par savu strat\u0113\u0123iju, attiec\u012bb\u0101m ar pat\u0113r\u0113t\u0101jiem un sabiedr\u012bbu. T\u0101pat \u0161ogad n\u0101kusi kl\u0101t jauna kategorija \u2013 rezon\u0113jo\u0161\u0101kie z\u012bmoli, kas atspogu\u013co aktu\u0101l\u0101k\u0101s tendences un pat\u0113r\u0113t\u0101ju gaidas. Tas viss kop\u0101 padara \u0161o p\u0113t\u012bjumu par b\u016btisku ce\u013cvedi z\u012bmoliem Baltij\u0101,\u201d skaidro Rihards Ginters, <em>Wit Consulting<\/em> strat\u0113\u0123iskais direktors.<\/p>\n<p>Tik v\u0113rien\u012bga pas\u0101kuma kvalitat\u012bva realiz\u0101cija neb\u016btu iesp\u0113jama bez atbalst\u012bt\u0101jiem, t\u0101p\u0113c paldies<em> Baltic Brand Forum<\/em> <em>2025<\/em> sadarb\u012bbas partneriem tehnolo\u0123iju uz\u0146\u0113mumam BALCIA, <em>Latvijas Za\u013cais punkts<\/em>, <em>Printful<\/em>,<em> R\u012bgas Dome, Go Vilnius, Nords Porter, Element Digital, Sons &amp; Daughters, Optimist + Creative, Black ducky<\/em><em>, Turundajate Liit, LIMA, LRA, Lido, Sixt,<\/em> k\u0101 ar\u012b mediju partneriem\u00a0 <em>TV3 Group<\/em>, <em>Delfi<\/em>, <em>IR Nauda<\/em>, <em>JCDecaux<\/em>, <em>BOBE<\/em>.<\/p>\n<p><strong>Esam patiesi priec\u012bgi un pateic\u012bgi ikvienam no aptaujas dal\u012bbniekiem, kuri paman\u012bju\u0161i un nov\u0113rt\u0113ju\u0161i R\u012bgas vesel\u012bbas centra darbu un centienus maksim\u0101li vienk\u0101r\u0161i, saprotami un pieejami sazin\u0101ties un st\u0101st\u012bt par m\u016bsu pied\u0101v\u0101tajiem \u0101rstniec\u012bbas pakalpojumiem. Ne velti ap 120 000 pacienti ik gadu izv\u0113las pakalpojumus k\u0101d\u0101 no m\u016bsu fili\u0101l\u0113m \u2013 Bolder\u0101j\u0101, I\u013c\u0123uciem\u0101, Imant\u0101, \u0136engarag\u0101, Tor\u0146akaln\u0101 vai Ziepniekkaln\u0101. &#8220;M\u0113s esam Jums tuv\u0101k&#8221; \u2013 t\u0101 jau 10 gadus skan R\u012bgas vesel\u012bbas centra moto, un t\u0101 m\u0113s cen\u0161amies ar\u012b veidot sazi\u0146u ar saviem pacientiem.<\/strong><\/p>\n<p><em><u>Par Brand Capital<\/u><\/em><\/p>\n<p><em>Brand Capital patlaben ir Baltij\u0101 pla\u0161\u0101kais z\u012bmolu un dz\u012bvesstila p\u0113t\u012bjums. T\u0101 pirms\u0101kumi mekl\u0113jami 2004. gad\u0101 Latvijas Z\u012bmolu topa izveid\u0113, bet kop\u0161 2019. gada p\u0113t\u012bjums tiek veikts ar\u012b Lietuv\u0101 un Igaunij\u0101. Nodro\u0161inot datu reprezentit\u0101ti, p\u0113t\u012bjumu veic Norstat, kas ir viens no liel\u0101kajiem un vado\u0161ajiem tirgus izp\u0113tes datu v\u0101c\u0113jiem Eirop\u0101.<\/em><\/p>\n<p><em>2025.gad\u0101 Brand Capital p\u0113t\u012bjum\u0101 apkopoti dati par 660 z\u012bmoliem, aptauj\u0101jot vair\u0101k nek\u0101 3000 Baltijas valstu iedz\u012bvot\u0101ju, kuri atbild\u0113ja uz 330 jaut\u0101jumiem par dz\u012bvesstilu un papildu jaut\u0101jumiem par attieksmi pret z\u012bmoliem.<\/em><\/p>\n<p><em><u>Par Baltic Brand Forum<\/u><\/em><\/p>\n<p><em>Baltic Brand Forum norisin\u0101s kop\u0161 2019. gada. To organiz\u0113 MAGIC, OMD un Norstat. Foruma cent\u0101lais notikums ir Baltijas valstu iedz\u012bvot\u0101ju iecien\u012bt\u0101ko z\u012bmolu apbalvo\u0161ana da\u017e\u0101d\u0101s kategorij\u0101s, atbilsto\u0161i Brand Capital p\u0113t\u012bjuma datiem.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Izmantota <em>Nords Porter Communications<\/em>\u00a0inform\u0101cija un publicit\u0101tes foto no Latvijas fin\u0101listu izzi\u0146o\u0161anas pas\u0101kuma:<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-52076 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/Diploms_RVC.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/Diploms_RVC-724x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/Diploms_RVC-724x1024.jpg 724w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/Diploms_RVC-212x300.jpg 212w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/Diploms_RVC.jpg 843w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/d_RVC.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/d_RVC-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/d_RVC-1024x1024.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/d_RVC-300x300.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/d_RVC-150x150.jpg 150w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/d_RVC.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1-819x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1-819x1024.jpg 819w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1-240x300.jpg 240w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/1.jpg 1092w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BalticBrandForum-Namejs_Valters-29.08.2025_e-100.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BalticBrandForum-Namejs_Valters-29.08.2025_e-100-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BalticBrandForum-Namejs_Valters-29.08.2025_e-100-1024x683.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BalticBrandForum-Namejs_Valters-29.08.2025_e-100-300x200.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BalticBrandForum-Namejs_Valters-29.08.2025_e-100-391x260.jpg 391w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6-1024x683.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6-300x200.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/6-391x260.jpg 391w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BalticBrandForum-Namejs_Valters-29.08.2025_e-4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BalticBrandForum-Namejs_Valters-29.08.2025_e-4-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BalticBrandForum-Namejs_Valters-29.08.2025_e-4-1024x683.jpg 1024w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BalticBrandForum-Namejs_Valters-29.08.2025_e-4-300x200.jpg 300w, https:\/\/rigasveseliba.lv\/wp-content\/uploads\/2025\/09\/BalticBrandForum-Namejs_Valters-29.08.2025_e-4-391x260.jpg 391w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n","tags":[],"cust_order":"0120250829","acf_order":"1"}